Dropshipping inventory management: what it is and best practices
Dropshipping has become a popular business model for online entrepreneurs in recent years. And for good reason! It’s a great way to start a business with little up-front investment, and it can be scaled up substantially as your business grows. But one question that often arises is how to approach dropshipping inventory management.
In this blog post, we’ll discuss what inventory management is and give tips on how to best manage your dropshipping inventory. Let’s get started!
What is dropshipping inventory management?
Dropshipping inventory management is an ecommerce business model where business owners sell products they don’t physically have in stock.
When a business owner receives an order from a customer, they contact the supplier, who then ships the products directly to the customer’s doorstep.
Dropshipping is a popular business model because it’s relatively low risk and easy to set up. Plus, business owners don’t have to worry about managing inventory or dealing with shipping logistics.
However, dropshipping does have some downsides. For one, business owners have less control over their supply chain and are at the mercy of their suppliers.
Additionally, margins can be razor-thin, so it’s essential to carefully choose which products to sell.
But for those business owners who are willing to put in the work, dropshipping can be a great way to build a successful ecommerce business.
The benefits of dropshipping
Dropshipping has many advantages, and business owners looking for a way to streamline their operations and reduce costs should consider this option.
Dropshipping allows businesses to sell products without having to carry any inventory, saving a significant amount of money.
In addition, dropshipping reduces the risk of business owners being stuck with outdated or unsellable products.
And because dropshipping companies handle all of the shipping and logistics, business owners can save a lot of time and hassle.
Dropshipping is an excellent option for business owners who want to simplify their operations and focus on marketing and increasing their customer base.
Dropshipping inventory management best practices and tips
Dropshipping inventory management is key to keeping your business organized and efficient if you’re a business owner. Here are some best practices and tips to help you get started:
Write your own product descriptions
Writing your own product descriptions is a great way to set your business apart from the competition. Here are some tips to keep in mind when writing your product descriptions:
- Keep it short and sweet. The last thing you want is for customers to get bored halfway through and click away.
- Use keywords judiciously. You want potential customers to be able to find your products easily, but you don’t want to stuff your keywords so much that it becomes difficult to read.
- Include important information. Make sure to include size, color, materials, etc., so that customers know exactly what they’re getting.
- Be creative. Get creative with your descriptions and use beautiful imagery to bring them to life. This is your chance to show off your products and make them shine.
Use multiple suppliers for your products
For business owners looking to start a dropshipping business or are already in the business, one of the best practices is using multiple suppliers for your products. There are several advantages to using multiple suppliers.
The first is that it allows you to have a backup plan. If one of your suppliers goes out of business or has issues with inventory, you will still be able to fulfill orders with your other supplier. This is important because it can help you avoid losing sales and customers.
The second advantage is that it gives you more negotiating power. If you only have one supplier, they may be able to charge higher prices. However, if you have multiple suppliers, you can negotiate better prices with each of them.
The third advantage is that it allows you to offer your customers a greater variety of products. If you only have one supplier, you may be limited in the types of products that you can offer. However, if you have multiple suppliers, you can offer a broader range of products, attracting more customers.
Overall, using multiple suppliers is one of the best practices for dropshipping businesses. It can help you avoid problems, get better prices, and offer more products to your customers.
Take your own photos
Good product photos are essential for making sales. But you may not know that dropshipping business owners have an especially difficult time getting high-quality product photos. That’s because most drop shippers rely on suppliers for their product photos, and supplier photos are often low quality and not very helpful for making sales.
Good news, there’s a simple solution to this problem: take your own photos! It may sound like a lot of work, but it’s actually not difficult, and the results will be worth it. Here are a few tips for taking great product photos:
- Use natural light whenever possible. Taking photos near a window or outdoors is the best way to get clear, bright photos.
- Invest in a good camera. You don’t need an expensive DSLR, but a decent point-and-shoot camera will make a big difference in the quality of your photos.
- Take multiple pictures of each product. This gives you more to choose from when you’re editing, and it also helps to show different views of the product (e.g., front, back, side).
- Edit your photos before you upload them to your store. This step is vital for making sure your photos look their best. Many free photo editing tools are available online, so there’s no reason not to edit your photos.
Taking your own product photos may seem like a lot of work, but it’s actually not difficult, and the results will be worth it. Your customers will appreciate high-quality and detailed photos of your products, and you’ll be able to make more sales as a result.
Keep a close eye on analytics
To effectively manage your dropshipping business, you will need complete visibility into your order information and vendor performance. Monitoring your vendors is critical to your business because it provides insights into whether or not your suppliers are meeting your agreement. It’s essential to track growth and your gross merchandise volume (GMV), in addition to your year-over-year (YoY) comparisons.
Work in real-time
Ensuring your inventory is updated in real-time is critical to your business and will minimize the chances of selling an item that is out of stock. Real-time shipment updates help you to provide your customers with a better experience by allowing you to track parcel and freight movement.
Real-time inventory updates allow you to handle supply chain and delivery issues before the customer has a problem, keeping your business running smoothly and your customers happy.
Forge personal connections with your suppliers
As a business owner, it’s vital to forge personal connections with your suppliers. After all, they play a critical role in ensuring your business runs smoothly. Building solid relationships with your suppliers ensures that you always have the products and services you need to keep your business running. Here are a few tips for forging personal connections with your suppliers:
- Make sure you’re clear about what you need. When placing an order with a supplier, be as specific as possible about what you need. This will help ensure that you always receive the right products or services.
- Pay invoices on time. Prompt payment of invoices shows that you value your supplier’s products or services. This, in turn, will encourage them to provide you with the best possible service.
- Communicate regularly. Regular communication shows that you value your relationship with your supplier, whether you’re sending a simple email or picking up the phone. This will help build trust and mutual respect between you and your supplier.
Your merchandising matters
It is critical to have a well-thought-out merchandising strategy for your business. Expand on your core products, and offer a complimentary inventory that will appeal to your customer base. A solid merchandising strategy increases the likelihood of larger orders, sales, and repeat business.
Anticipate additional products your customers might need when using your most popular products. A robust merchandising strategy serves not only your customers but also your business.
Have emergency plans in place
The best way to manage the unexpected is to anticipate future problems. While no business owner can predict every situation, it is essential to create plans for predictable emergencies, such as a supplier going out of business, an increase in inventory costs, or delayed shipments.
Planning for emergencies before they occur can help you minimize problems when they inevitably happen.
Automate with software
Effective inventory management is practically impossible to do by hand. Fortunately, a wide variety of inventory management software is available to help you stay on top of your business needs and manage your inventory on autopilot.
Provide excellent customer support
As a business owner, you know that providing excellent customer service is one of the most important things you can do for your business. Here are some tips for delivering great customer service when dropshipping:
- Be responsive to your customers’ needs. If they have a problem, address it as quickly as possible.
- Own your supplier’s mistakes.
- Keep your customers updated on the status of their orders. They’ll appreciate knowing what’s happening and will be less likely to experience frustration or confusion.
- Be available to answer questions both via telephone and online. Your customers should always be able to reach you if they need help or have questions.
By following these tips, you can ensure that your dropshipping business provides excellent customer service and builds strong relationships with your customers.
Final thoughts
Dropshipping inventory management can seem daunting, but it doesn’t have to be. Following the best practices and tips outlined in this blog post, you can streamline your dropshipping process and keep your business running smoothly.