DK Wholesale Limited is a premier distributor and wholesaler of branded goods, specializing in a diverse array of products such as small domestic appliances, personal care items, batteries, toys, clocks, watches, and more. 

Since 1983, DK Wholesale has been at the forefront of the industry, providing unparalleled quality and service to retailers and businesses nationwide. Customers can trust in DK Wholesale’s expertise and dedication to deliver high quality products that exceed expectations, making them the preferred choice for wholesale needs.

We caught up with Khuzema Khanbhai, Managing Director of DK Wholesale, to find out more about their ecommerce journey and how Linnworks has helped their business to scale. 

Growing pains: Challenges in expanding sales  

For DK Wholesale, a core challenge was increasing sales among existing customers. While customers had become accustomed to purchasing certain brands and product lines, upselling others was proving challenging. Khanbhai explains, “As Wholesalers of various brands and having our own Kitchen Appliances – Domestic King brand, we always wanted maximum exposure for our products to be sold online on retail websites and marketplace platforms.  However, our online selling customer base would only procure a few tried and tested lines from us.” 

They made the decision to implement Linnworks for order management, along with Avasam — the dropshipping platform. As Linnworks offers an integration with Avasam, this proved a powerful combination, and had an immediate impact on DK Wholesale’s business.. 

Linnworks: Seamless integrations and reduced manual effort 

For DK Wholesale, the ability to implement a dropshipping solution and seamlessly manage orders has been transformational. Khanbai describes this, “It gives sellers access to our stock and automates tasks like listing, inventory management, payment collection, order tracking and processing and return management, which saves manual work and time for our seller base.” Khanbai explains. 

He continues, “We also use Linnworks as our order management system, and it integrates seamlessly.” 

“It gives sellers access to our stock and automates tasks like listing, inventory management, payment collection, order tracking and processing and return management, which saves manual work and time for our seller base.”

Khuzema Khanbhai, Managing Director of DK Wholesale

Upsells and new customers thanks to Linnworks and Avasam 

While DK Wholesale implemented Linnworks with the hope of increasing sales among existing customers, they have experienced an unexpected increase in new sales, too. Khanbhai explains, “Since the inception of DK Connect, we have not only encouraged our current seller base to sell more of our lines but also acquired a new seller base that is not only dropshipping but also buying from us now.” 

Khanbhai highlights, “Partnering with Avasam has been a game-changer for us at DK Wholesale. It not only got us more exposure but also helped us put out our entire range of products across multiple online channels.” He concludes, “The software’s ease of integration was impressive, and the customer service from the Avasam team has been great. We’ve seen our business grow since integrating their technology. While we see room for improvement in areas like training materials and customization options, our overall experience has been overwhelmingly positive. We look forward to continuing our growth journey with Avasam and Linnworks.”