How Direct Plants increased sales 70% during the pandemic

Having an ecommerce presence that allows a business to increase its direct sales while also giving it the ability to grow their multichannel offering has been even more vital during the last 18 months.

The commerce ecosystem continues to evolve into new sales and marketing channels — making an omnichannel strategy an imperative. But solving for the added complexity of selling everywhere requires the right strategic technology and partnerships.

In this webinar, you’ll hear how Direct Plants:

  • Increased sales 70% during the COVID-19 outbreak
  • Switched their multichannel tools in just a few hours
  • Leveraged cart level discounts & multibuy options to drive revenue
  • Empowered staff using automation


  • Shaun O’Brien, Director -Direct Plants
  • Jim Herbert, GM EMEA -BigCommerce
  • Andrew Pinner, ecommerce Solutions Engineer – Frooition
  • Simon Lye, Partner Manager -Linnworks