Amazon Growth Strategies with Optimizon

We caught up with Rael Cline, Chief Product Officer at Optimizon, as he unpacks the dominance of marketplaces like Amazon and eBay over traditional brand websites. From expanding your digital footprint across multiple channels to maintaining brand integrity in a crowded marketplace, Cline shares invaluable advice for ecomm retailers. He also dives into the emerging influence of TikTok Shop and outlines growth strategies and optimization tactics for 2024. A must-watch for those looking to enhance their ecommerce strategy. Filmed at Ecom Insights ’24.”

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Driving brand loyalty with Danone

Learn why discounts are a crucial part of Danone's current strategy, while also discussing the growth of private label consumption and its impact on the market.

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