Linnworks partners with Virtualstock to increase visibility and automation across ecommerce channels

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The partnership ensures all parties have the visibility and automation they need to run their respective businesses efficiently.

[UK & USA, 15 January, 2024] Linnworks, a leading inventory management system (“IMS”), order management system (“OMS”) and warehouse management system (“WMS”) solutions provider and recently announced Connected CommerceOps platform, is pleased to announce its partnership with Virtualstock, Europe’s largest dropshipping and curated marketplace SaaS (software-as-a-service) platform. As a result of this integration, Virtualstock users can automate their connection to key suppliers in their ecosystem to synchronise inventory and order routing details.

Linnworks connects thousands of small, medium sized retailers with over 100 selling channels including global marketplaces, D2C platforms and emerging selling channels. Virtualstock is one of those key channels, offering product placement into the top 10 UK Retailers including John Lewis, Sainsbury’s Argos, Robert Dyas, B&Q, Currys, Screwfix, Ryman and Toolstation. By pairing these two organisations both the marketplace entity (retailer) and the seller (supplier) can enjoy full transparency and visibility with fully automated transfer of critical data upstream and downstream.

The Virtualstock platform is cloud-based and provides a frictionless connection into the retailers ensuring visibility across their supply chain – including stock availability, order status and delivery status. With Linnworks alongside, this visibility extends into the supplier network improving the ability to connect, sell and fulfil orders seamlessly for all parties. Key deliverables for the supplier community include; de-risking operations by automating connectivity; saving time and money through real-time centralised visibility, and ensuring compliance with channel Service Level Agreements (SLAs).

The integration between Virtualstock and Linnworks means that order and stock data will now flow seamlessly back and forth without the need for any manual interaction. 

Other key functions of the partnership include: 

  • Inventory Updates – Linnworks can automatically send changes in stock levels to the channel
  • Order Download – Channel orders can be automatically downloaded into Linnworks’ platform, allowing retailers to reserve available stock and avoid overselling
  • Inventory Mapping – Existing and new channel listings can be linked to Linnworks inventory items for stock level and price updates
  • Location Mapping – Orders can be downloaded and inventory updates sent from specific locations
  • Order Despatch – Orders on the channel can be marked as shipped and provided with the tracking number and shipping service name via Linnworks.

Chris Timmer, Linnworks commented, “Automating a connection to market leading retailers is no longer a luxury, it is a must. Therefore, the partnership with Virtualstock couldn’t have come at a better time. In order to achieve smoother retail experiences for all, Linnworks and Virtualstock can now work together in order to meet ever-evolving customer demands. With this partnership, we are demonstrating our commitment to helping businesses conquer the complexities of multichannel selling and achieve new levels of productivity and profitability.”

Ed Bradley, Virtualstock concluded, “We are very excited to announce our partnership with Linnworks. Connecting thousands of vendors to the Virtualstock platform, not only enhances the control and visibility of consumer orders but offers choice to our retail clients and routes to market for brands and suppliers. With Linnwork’s extensive reach across a multitude of sales channels, it was the obvious choice to create the most powerful supply-and-demand network in the market.”

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About Linnworks:

Linnworks is the global growth platform for ecommerce retailers that want to streamline their commerce operation. By syncing complex operational data like inventory, warehousing, orders and fulfilment into a single view, Linnworks empowers businesses around the world with greater visibility, speed and operational efficiency. With over 5,000 customers and $15 billion GMV processed every year, Linnworks serves product sellers across the customer journey from startups to scale-ups to mid-sized organisations and 3PLs. For more information, please visit

Press contacts for Linnworks:

Amy Swallow / Ellis Overton


Phone: +44 (0)1296 73386

About Virtualstock:

Virtualstock is Europe’s largest dropshipping and curated marketplace SaaS platform, having facilitated $1.7bn of sales through its platform in 2023. The platform enables blue-chip retailers to establish a one-to-many connection with their suppliers, simplifying and enhancing the profitability of ecommerce operations. With over 10 years of expertise, Virtualstock empowers organisations to dramatically increase online sales revenue, reduce operational costs and deliver a better customer experience with tailored and customer-centric dropship solutions. For more information, please visit 

Press contacts for Virtualstock

Imogen Eden