Linnworks State of Commerce Ops Report

Connectivity Means in 2024 and Beyond

2024 is shaping up to be an exciting year for online retailers. Nearly half of all retailers are gearing up to broaden their horizons into new channels and marketplaces. However, the question remains: Will these companies possess the necessary operational connectivity to safeguard customer experience and meet rising demand as they scale their businesses?

Our research paints a diverse picture of consumer shopping habits:

51% of consumers said that online marketplaces were their preferred place to shop online.

Yet their experiences are often marred by shipping and fulfillment issues such as delays (62%) or damage to items
(44%).

Above all else, 52% of consumers want free shipping and free returns as the impact of inflation over the last two

Conversely, ecommerce retailers demonstrate a strong desire to expand into new markets and channels. Yet they find themselves impeded by operational challenges such as high shipping costs and difficulties in integrating their ecosystems. A significant number of retailers still rely on spreadsheets or manual integrations, which not only complicate their operations but also introduce potential risks.

Thankfully, there are ways retailers can work through these challenges. Retailers need to aim for a fully connected commerce operation. This requires partnering with a technology provider that can facilitate channel connectivity and shipping integrations while synchronizing listings, inventory, and warehouse data in real-time within a single platform. This holistic approach can help prevent errors and enhance the overall shopping experience for the customer.

Scroll through the findings from this year’s survey to discover how to capitalize on these opportunities.

The State of Commerce Ops Report is sponsored by ShipStation and Virtualstock. It was conducted on behalf of Linnworks by OnePoll in January 2024 and draws it’s insights from two comprehensive surveys. These surveys engaged 2,000 consumers and 1,000 small-to-medium and mid-market companies across the UK and US, providing perspectives on prevailing sentiments, preferences, and challenges in today’s commerce environment.

Consumers told us that, above all else, they are gravitating towards online marketplaces for their shopping needs, with a strong emphasis on getting the best value for their money, free shipping, and hassle-free returns. Interestingly, next-day delivery is no longer a top priority. Small to mid-sized retailers are keen to meet these evolving consumer expectations, but operational inefficiencies are holding them back. The persistent reliance on spreadsheets and disjointed back-end systems often fail to provide a solid foundation for companies looking to seize growth opportunities.

The following key survey findings provide a snapshot of commerce operations in 2024. They highlight the transformative power of connectivity, automation, and a unified view of operational data. These elements not only equip retailers with the tools to expand, but also push the envelope in delivering exceptional customer experiences.

1. Marketplaces are the leading sales channel

51% of consumers said marketplace websites, such as Amazon and eBay, were their favorite places to shop, followed by brand websites at 20% and social media at 4.5%. This popularity can be attributed to the vast selection, competitive pricing, and convenience.

2. Shipping delays and damaged items are biggest complaints

Delays (62%), damage to items (44%) or incorrect items being delivered (33%) were consumers’ biggest issues when it comes to shipping. There’s a big opportunity for retailers who can eliminate delays and errors to get this right.

3. Shoppers want free shipping and free returns

Free shipping (52%) and real-time package tracking (49%) is the biggest expectation when it comes to shipping. Next-day deliveries, not so much (13%). Same goes for returns, with 52% expecting a free and simple returns process.

4. Expanding to new markets and channels is the number one goal

52% of retailers state their number one goal is to grow. Expanding to new markets and new channels is their top priority. Optimizing performance on existing sales channels (45%) and investing in technology or automation (37%) are the next biggest priorities for ecommerce retailers this year.

5. Shipping costs and connecting to new marketplaces providing major challenge

Despite the desire to expand to new channels, 33% of online retailers say that connecting to them is one of their biggest operational challenges alongside managing delivery costs (38%) and managing logistics and fulfillment across multiple platforms (33%).

6. Retailers are still relying on custom and manual integrations

A significant number of online retailers are still relying on custom-built (42%) and manual integrations (46%) to link their operations to marketplaces, increasing their risk of adding complexity. There is an opportunity to simplify and streamline operations with the right technology.

Retailers want to

Consumers told us that, above all else, they are gravitating towards online marketplaces for their shopping needs, with a strong emphasis on getting the best value for their money, free shipping, and hassle-free returns. Interestingly, next-day delivery is no longer a top priority. Small to mid-sized retailers are keen to meet these evolving consumer expectations, but operational inefficiencies are holding them back. The persistent reliance on spreadsheets and disjointed back-end systems often fail to provide a solid foundation for companies looking to seize growth opportunities.

The following key survey findings provide a snapshot of commerce operations in 2024. They highlight the transformative power of connectivity, automation, and a unified view of operational data. These elements not only equip retailers with the tools to expand, but also push the envelope in delivering exceptional customer experiences.

Shipping costs and marketplace connectivity are major challenges

UK (43%) and US online retailers identified managing delivery costs (33% of respondents) and connecting to new marketplaces (36% for UK, 35% for US) as the main operational challenges during business growth. These concerns align with consumers' top issue - delivery cost. Other significant retailer pain points include coordinating warehouse, fulfillment, and logistics across various platforms, and syncing inventory across multiple channels.

Takeaway: To effectively grow their businesses, online retailers should focus on strategies that manage delivery costs and enable smooth integration into new marketplaces. System integration is crucial for achieving a comprehensive view of operations.

What are the top operational challenges you experience as your business grows and complexity increases?

When considering an efficient commerce operation, integration is key. The goal is a seamless flow of capabilities to sell into various marketplaces.

First, there's access to channels. It's about the ecosystem that allows selling wherever customers can be found. From eBay to Walmart to Amazon, our integrations let our customers conduct their business smoothly.

Second, it's about the ability to execute logistics. Many online sellers might not have a logistics infrastructure or warehouses and may have inventory scattered globally. Our ability to connect with all these channels and partners drives a seamless process, enabling our sellers to grow their businesses efficiently.

Chris Timmer
CEO, Linnworks

Mid-market retailers are investing heavily in inventory visibility

Retailers with higher revenues, likely due to more available investment, have superior inventory visibility across their sales channels and warehouses. Four out of five UK firms with a turnover between $1M and $50M reported ‘good’ or ‘excellent’ visibility, closely followed by US retailers within the same revenue range. This underscores the significance of inventory visibility as businesses grow.

Takeaway: As retailers scale, investing in superior inventory visibility becomes crucial. It not only helps to streamline operations but also improves efficiency, leading to greater customer satisfaction and potentially higher revenues.

How would you describe the visibility of inventory across your sales channels and warehouses?

Retailers are powering ahead with process automation

Automation is becoming essential for retailers to scale sustainably and cost-effectively. While only a few industry pioneers in the UK (7%) and US (10%) have fully automated operations, over a third of retailers in both countries have automated significant parts of their business. Particularly, businesses generating between $1M and $10M revenue show the highest automation rates, with 49% in the UK and 51% in the US. However, approximately one-fifth of firms still have minimal or no automation in their ecommerce operations.

Takeaway: There is a substantial opportunity for retailers to stand out by embracing automation. It not only improves operational efficiency but also offers a competitive edge, especially for those yet to adopt this technology.

How much of your ecommerce operations involve automation?

Inventory and order automation comes first

Retailers are primarily focusing their automation efforts on order processing and inventory management. More than 60% of retailers in both the UK and US have automated their order processing, while approximately half have optimized inventory management. Firms with revenues between $500,000-$1M and $10M-$50M are leading in this domain. Automating manual ecommerce processes is the third most common area, with around a fifth of US respondents and a quarter of UK respondents prioritizing this. Successful firms view automation as an ongoing, organization-wide initiative, not just an isolated effort.

Takeaway: To enhance efficiency and productivity, retailers should consider automating key areas such as order processing, inventory management and manual ecommerce processes. Viewing automation as a continuous, organization-wide effort can lead to more significant benefits and success.

How much of your ecommerce operations involve automation?

Two to three marketplaces is the sweet spot

Most firms (74% in the UK and 70% in the US) sell their products on one to three marketplaces such as eBay, Amazon, and Etsy. However, about a quarter (UK 24% and US 28%) expand their reach by selling through four or more marketplaces. Nearly half of US firms (47%) and over a third (35%) of UK firms with revenues exceeding $10M target more than four marketplaces. Generally, retailers with higher revenues tend to sell on more marketplaces.

Takeaway: Expanding sales across multiple marketplaces can be an effective strategy for growth. The data suggests that higher-revenue retailers often utilize this approach, indicating it’s potential benefits for broader market reach and increased sales.

How many online marketplaces do you currently sell on?

Retailers are still reliant on custom and manual integrations

A large portion of online retailers still use custom-built or manual integrations to connect their operations to marketplaces. Approximately 40% of retailers in both the UK and US use custom solutions, and nearly half (46%) use manual integrations. Meanwhile, 48% of UK and 60% of US retailers utilize third-party software tools. Notably, the higher a retailer’s revenue, the more likely they are to use third-party tools – with 71% of US and 60% of UK retailers earning over $10M doing so.

Takeaway: Using third-party software tools for marketplace integration can be enormously beneficial. These tools can potentially streamline operations, improve efficiency, and support growth.

How do you integrate online marketplaces into your operations?

Custom-built solutions achieve greater integration control and flexibility but require extensive planning and resources. Whereas retailers using manual integrations likely face limitations due to inadequate IT infrastructure for managing multichannel shopping experiences. Adopting out-of-the-box solutions can mitigate these challenges by preventing errors, improving efficiency and enhancing profitability.

Tim Hay-Edie
Head of Technical Pre-Sales,
Virtualstock

Most retailers aren’t connected to enough shipping couriers

Retailers in the US and UK have a similar approach to shipping, with 63% and 64% respectively connecting with two to three shipping services. Our study reveals that companies generating higher revenues tend to engage with more shipping services. For instance, 34% of US firms with revenues exceeding $10M partner with four or more shipping providers. Thus, scaling up the number of shipping partners can be an effective strategy for retailers aiming to increase revenues.

Takeaway: Expanding your portfolio of shipping partners can offer competitive advantages as it may improve logistics efficiency, broaden delivery options, and potentially drive higher revenues.

How many different shipping courier services are integrated into your logistics operations?

Delivery times and costs are the biggest fulfillment challenges for retailers

Order fulfillment can pose significant challenges, especially during periods of rapid growth. A large number of retailers, 47% in the UK and 45% in the US, reported managing delivery times and shipping costs as their primary challenge when order volumes surge. The next set of major challenges, cited by about a third of respondents, included handling returns/exchanges and maintaining inventory accuracy. As revenue increases, retailers find it increasingly difficult to scale fulfillment, keep accurate inventory, and coordinate with multiple couriers or suppliers.

Takeaway: As a retailer grows, so does the complexity of its operations. Efficient management of delivery times, shipping costs, returns, exchanges, and inventory accuracy becomes crucial. Investing in robust supply chain management systems and processes can help address these challenges and support sustainable growth.

How many different shipping courier services are integrated into your logistics operations?

Retailers still using spreadsheets to keep track of product listings

Many retailers invest in a centralized ecommerce platform or an inventory/order management system to maintain a unified view of products across sales channels. In the UK, 40% utilize an inventory/order management system, while in the US, 40% prefer a centralized platform. Notably, a considerable percentage still use spreadsheets for this purpose: 25% in the UK and 17% in the US. However, spreadsheets and disjointed tech systems have limitations for scalability, whereas connected and automated systems offer more growth potential.

Takeaway: To ensure scalability and efficient product visibility across all sales channels, retailers should consider investing in connected and automated systems over traditional methods like spreadsheets.

What is your main method of maintaining a single view of your product listings across sales channels?

Nearly half of retailers use spreadsheets to forecast inventory

A significant number of retailers, nearly half from both the UK (45%) and the US (47%), rely on spreadsheet software like Excel for online inventory forecasting. Only a slightly higher percentage use third-party software (47% in the UK and 54% in the US). In the UK, the use of spreadsheets remains relatively steady across different retailer turnovers, with 44% of those with a turnover between £10M to £50M using them. In the US, the scenario varies, with smaller firms using spreadsheets the least (29%), compared to 60% of retailers with a $10M to $50M turnover.

Takeaway: While spreadsheets are widely used for online inventory forecasting, they may not offer the most efficient solution, especially for larger firms. Investing in specialized third-party software could improve forecasting accuracy and efficiency, supporting better operational decisions and growth.

Which tool(s) do you use to forecast inventory?

Expanding to new markets and channels is the number one goal

In 2024, breaking into new markets and channels is the top priority for retailers, with 48% in the UK and 55% in the US prioritizing this. Sales channel optimization is the second biggest focus, identified by 44% of UK retailers and 46% of US retailers. Approximately two-fifths of retailers (36% in the UK and 39% in the US) plan to invest in technology and automation. Other key areas of focus include reliable commerce operation management, sustainability, and connecting with more warehouse and fulfillment partners.

Takeaway: To succeed in 2024, retailers should consider centralizing their systems and investing in connectivity and automation. These strategic moves can help them efficiently break into new markets, optimize sales channels, and streamline logistics.

What are your top business priorities for 2024?

Consumers want

Shipping costs and marketplace connectivity are major challenges

In 2024, customer service (49%) and product quality (46%) are the leading contributors to a positive customer experience across all ages and genders in both the UK and the US, particularly among older demographics. However, beneath these primary demands, customers’ needs vary across their purchasing journey. These specific requirements, reliant on seamless commerce operations, include hassle-free online experiences, quick shipping, easy returns, and smooth online interactions.

Takeaway: To enhance customer satisfaction in 2024, businesses should focus not only on delivering superior customer service and product quality but also ensure a seamless, frictionless end-to-end customer journey.

Which of the following elements are most influential in whether you have a negative customer experience?

Quality, value and price are key to repeat purchases

Product quality, value, and price are key determinants driving consumers to make repeat purchases. These factors are slightly more influential for UK consumers, with 69%-73% stating they would repurchase based on these criteria, compared to 57%-61% in the US. In addition to these, approximately half of consumers (53% in the UK, 45% in the US) cite a positive customer experience as a crucial factor. Additional aspects influencing repeat purchases include quick delivery, diverse product range, seamless checkout, and ethical business practices. However, meeting these expectations while expanding can be daunting for retailers without clear management and control over their back-office systems.

Takeaway: To drive repeat purchases, retailers must prioritize product quality, value, and competitive pricing. Additionally, focusing on customer experience, efficient delivery, product variety, seamless checkout, and ethical practices can further boost customer loyalty. However, achieving these goals requires robust oversight and control of back-office operations.

What factors, if any, influence your decision to become a repeat customer?

Shoppers prefer buying from online marketplaces

Online marketplaces, such as Amazon and eBay, continue to be the top choice for ecommerce among shoppers, with 51% of UK and US respondents preferring them. Brand websites (D2C) come in second, preferred by 24% of UK and 16% of US shoppers. Other channels like social media platforms, retailers’ mobile apps, and online marketplace mobile apps are less popular, although they are more frequented by younger, especially American, consumers. For example, 8% of US respondents prefer shopping on social media platforms like Facebook Marketplace, compared to just 1% in the UK.

Takeaway: Retailers looking to maximize their ecommerce potential should focus on online marketplaces and direct-to-consumer websites. However, they should not overlook the growing popularity of social media platforms among younger consumers.

What is your preferred channel for making an online purchase?

Almost half of US consumers experience issues buying online

Our survey reveals a notable discrepancy between the US and UK concerning positive online shopping experiences. Almost half (45%) of US respondents frequently face issues while shopping online, in contrast to just over a quarter (26%) of UK shoppers. Consumers aged 25-34 from both countries are the ones most likely to encounter negative online shopping experiences, with 55% of male US shoppers regularly encountering difficulties. Therefore, it’s crucial for retailers to efficiently handle complexities during expansion to avoid negative customer experiences.

Takeaway: Retailers aiming for international expansion must be mindful of the regional differences in online shopping experiences. It’s essential to address and rectify common issues encountered by consumers to enhance their online shopping experience and boost customer satisfaction.

How often do you experience issues with your purchase when ordering a product online?

Shipping errors come from many places — typos, improperly packed items or mishandling to name a few. Ensuring safe delivery involves accurate order processing through shipping software, using appropriate packaging, choosing reliable carriers, and maintaining open communication with customers. Offering additional parcel insurance options can also bolster buyer confidence.

Krish Iyer
Vice President, Strategic Partners & Industry Relations, Auctane

Shipping delays and damaged items are consumers’ biggest complaints

Shipping delays top the list of consumer grievances, affecting a significant number of consumers in both the UK and US. Approximately two-thirds (64%) of UK shoppers and 59% of US shoppers have experienced late item deliveries. The second major concern for consumers is receiving damaged items, with over two-fifths of shoppers (43% in the UK and 44% in the US) having received faulty goods.

Takeaway: Retailers must prioritize improving their shipping processes, as delays significantly impact customer satisfaction. Additionally, ensuring quality control to prevent delivery of damaged items is vital. Implementing a system that provides a unified view of all shipping activities can help retailers identify and rectify issues before they escalate, thereby enhancing customer experience.

Connectivity is at the heart of what Linnworks brings to the retailer, from both an upstream and downstream perspective.

Upstream, we connect retailers to marketplaces, which presents a fantastic opportunity for them to expand their market potential and increase their target addressable market. This connectivity enables growth.

Downstream, as retailers strive to deliver and enhance the customer experience, we offer connectivity through our shipping and logistics partners. This allows them to refine how they deliver goods to customers.

So, with Linnworks, retailers achieve two major objectives: growth through marketplace connectivity and operational efficiency through downstream connectivity.

Georgia Leybourne
CMO, Linnworks

What issues have you experienced when purchasing online?

Shoppers think technology is the key to improved shipping

The majority of survey respondents in both the UK and US believe technology should be used to improve online shopping experiences, specifically highlighting the need for real-time order tracking and stock availability. Interestingly, nearly as many consumers voiced a desire for technology-driven supply chain transparency as those calling for enhanced payment systems.

Takeaway: This data underscores the importance of leveraging technology to provide real-time updates and improve delivery speed in ecommerce. It also reveals a growing consumer demand for transparency in supply chains, suggesting that retailers who invest in these areas can significantly enhance their customer experience.

How would you like to see technology improve your online shopping experience?

Shoppers want shipping costs and times to be clear and upfront

A significant majority of consumers (69%) expect retailers to be transparent, disclosing delivery costs and times early in the process to prevent unexpected surprises. Similarly, 68% of consumers expressed a desire for a quick and straightforward checkout process. Additionally, clear information about return policies is crucial as it often influences consumers’ purchasing decisions.

Takeaway: Retailers must prioritize transparency, speed, and simplicity in their operations. Disclosing shipping costs and delivery times early on, offering a seamless checkout process, and providing clear returns information can enhance customer satisfaction and potentially boost sales. It’s essential for businesses to understand that these factors significantly influence consumer behavior and purchasing decisions.

Which features do you consider essential to make a smooth experience during online checkout?

Free shipping matters and real-time updates matter most

When it comes to delivery, the majority of consumers named free shipping as their biggest expectation. Dig a little deeper, however, and measures designed to combat delivery anxiety, such as parcel tracking and delivery notifications, prove to be just as important. Interestingly, the demand for same-day or next-day delivery ranks lower when averaged across both countries.

Takeaway: The data suggests that beyond free shipping, customers value real-time updates and communication about their orders. Retailers can enhance the customer experience by focusing on these areas and providing consistent, reliable information about package tracking and delivery status.

When it comes to deliveries, what are your primary expectations?

Consumers want free, simple returns

Consumers expect not only free returns but also simple returns processes with quick refunds or exchanges. This is particularly important for UK consumers aged 18-24, with 82% considering it crucial. Efficiently managing the reverse supply chain can be challenging without fully integrated order and inventory management systems.

Takeaway: To meet consumer expectations and enhance customer satisfaction, retailers should offer free, simple return processes and ensure prompt refunds or exchanges. Especially for younger demographics, these factors can significantly influence purchasing decisions. Retailers may need to invest in comprehensive management systems to achieve this efficiently.

When it comes to deliveries, what are your primary expectations?

Free returns are a double-edged sword. They attract customers — but the costs can be significant. Consider offering multiple returns options, integrating exchanges into your returns process or partnering with returns service providers that can bring processing costs down.

Krish Iyer
Vice President, Strategic Partners & Industry Relations, Auctane

Sustainability is now a major reason to buy

Sustainability is a major consideration for consumers, with 68% of UK and 72% of US shoppers considering sustainable retail practices important. Male US shoppers and female UK shoppers value sustainability the most. The age group that prioritizes sustainability the most is 25-34 in both countries, with 96% of this demographic in the US rating sustainability as important.

Takeaway: With the majority of consumers placing high importance on sustainability, retailers must prioritize sustainable practices to attract and retain customers. The market clearly signals a shift towards more conscious consumption, indicating that sustainability is not just a trend but a long-term expectation from consumers.

How important is it to you that retailers adopt more sustainable practices?

Online shoppers’ biggest pain point? Shipping costs

Cheaper or free shipping tops the wishlist for UK and US shoppers in 2024, with 50% of US and 59% of UK consumers citing shipping costs as a major concern. Young and old age groups are most worried about these costs. UK shoppers, especially men, believe reduced shipping costs would enhance their shopping experience. Other areas for improvement include competitive pricing, better deals, improved customer service, and reducing shipping errors and product damage.

Takeaway: To enhance customer satisfaction, retailers should focus not only on offering free or cheaper shipping but also improving pricing strategies, customer service, and reducing shipping errors. Managing shipping costs effectively requires integrating multiple delivery partners and maintaining clear visibility of cost-related KPIs.

What do you want to see online retailers doing more to improve your shopping experience with them?

Conclusion:

Connectivity means stability in 2024 and beyond

In 2024 and beyond, the essence of stability in the retail sector can be summed up in one word: connectivity.

Customers today are looking for simplicity and speed in their shopping experience. They want to be able to find what they need quickly and easily, without having to navigate through complex interfaces or wait for slow-loading pages. Moreover, they expect high-quality products and excellent customer service. Meeting these expectations can be a significant challenge, especially for retailers who are in the process of scaling up their operations.

The key to overcoming these challenges and achieving stability during this high-risk growth phase is the adoption of connected commerce operations. This involves leveraging a suite of tools that streamline and automate operations from a single, centralized hub. By integrating various aspects of the business - from inventory management and order fulfillment to customer service and marketing - retailers can create a more efficient and effective operation.

Connected commerce operations allow retailers to respond quickly to changes in customer demand, manage inventory more effectively, and provide better customer service. For example, if a product is selling well online, the retailer can quickly adjust their in-store inventory to meet this demand. Similarly, if a customer has a question or issue, the retailer can quickly access their purchase history and provide a personalized response.

As we move into 2024 and beyond, connectivity will be synonymous with stability in the retail sector. Retailers who harness the power of connected commerce operations will be better equipped to meet customer expectations, manage their growth, and navigate the challenges of an ever-evolving retail landscape.

in 2024

Cheaper or free shipping tops the wishlist for UK and US shoppers in 2024, with 50% of US and 59% of UK consumers citing shipping costs as a major concern. Young and old age groups are most worried about these costs. UK shoppers, especially men, believe reduced shipping costs would enhance their shopping experience. Other areas for improvement include competitive pricing, better deals, improved customer service, and reducing shipping errors and product damage.

1. Spreadsheets and a patchwork of tech systems will only get you so far

Our research shows that retailers achieving the highest levels of growth have invested in connectivity, visibility and automation

Takeaway: It’s not possible to scale without a unified, real-time view of your operation.

2. Bad habits and challenges scale with your business

Nearly half of all retailers in our study say they still manually integrate their delivery partners, therefore shipping continues to be ecommerce’s Achilles’ heel.

Takeaway: Many entrepreneurs wait too long to change. If you’re not solving operational challenges – mistakes, spiraling costs, having to work weekends – they’re only going to get bigger.

3. Multichannel retail is critical to success

Our survey reveals that the higher a retailer’s turnover, the more marketplaces and channels they are likely to target.

Takeaway: 70% of customer searches now begin on marketplaces or social media. The key is how you manage multichannel in a way that mitigates complexity and risk.

4. Connectivity provides stability

The majority of retailers told us they now invest in systems automation and visibility, but there is still much work to be done.

Takeaway: To scale without adding risk or cost, a retailer needs to connect and automate every aspect of their ecommerce operations, from the moment an order is placed right through to delivery.

5. Invest in the right tech, at the right time

Our survey reveals that the higher a retailer’s turnover, the more marketplaces and channels they are likely to target.
Retailers number one priority for 2024 is breaking into new markets and channels, but attempting to achieve growth without taming complexity is not sustainable.

Takeaway: Investing in a Connected CommerceOps platform like Linnworks allows you integrate with hundreds of marketplaces, sync your inventory and order data in one place and put your ecommerce operation on autopilot.

Connect your commerce ops with

We connect…

your back-office systems to an expansive network of global marketplaces, direct-to-consumer platforms, shipping providers and third-party logistics partners using powerful integrations. This enables you to be where your customers are, effortlessly enabling you to thrive on every channel. By unlocking the true power of a connected commerce operation with Linnworks, you can achieve unrivaled ecommerce accuracy.

We automate…

your ecommerce operations, including inventory management, order processing and multi-channel synchronization. This automation increases accuracy, speed and efficiency of your online business, enabling you to fulfill large volumes of customer orders quickly and accurately.

We centralize…

your operations using our unified dashboard, which consolidates data from multiple sales channels to create a single view of listings, inventory, orders and shipments. We unify this data, consolidating it into a single, accessible repository.

We provide…

a scalable solution that grows with your business, accommodating new product lines, sales channels and increased order volumes. We also use data analytics to help your business scale, platform integration to grow your ecosystem, customizable plans to cater for your business needs regardless of your size, and automated processes which handle an increasing volume of orders and products as you grow.