The top Australian marketplaces to sell on in 2024

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Your ecommerce business is blooming — congratulations! Now that you’ve nailed operations at home, it’s only natural that you’ll be eyeing an international expansion. And you’re not alone. 

Australia offers huge potential for ecommerce retailers who are looking to expand abroad. With tech-savvy consumers and significant purchasing power — and the added benefits of English language among others — Australia could be the perfect next location for your growing ecommerce business. 

However, understanding the quirks and nuances of Australian marketplaces is vital before you take the plunge. That’s exactly what this article covers. 

Let’s dive in… down under!

Background to Australian ecommerce 

Australia’s ecommerce market is booming — with online spending up a staggering 9.2% year-on-year — driven by an increasing number of consumers opting for the convenience of online shopping, among other factors. This trend is supported by strong digital infrastructure and a high degree of digital literacy among consumers. 

Ecommerce spending in Australia is projected to reach $39.1bn in 2024 — and ​​while user penetration is likely to hit 69.4% in 2024 — it’s expected to reach 88.2% by 2029.

It’s no surprise that ecommerce marketplaces are capitalizing on this explosive growth — with dominant players and niche marketplaces alike expanding their appeal to Australian consumers. For retailers, choosing the right digital channels for expansion in Australia is key — and our recent research found that 4+ marketplaces is the sweet spot. 

Why should you sell in Australia? 

It’s clear that Australia represents a compelling opportunity for ecommerce businesses expanding abroad. Its strong economic fundamentals, high internet penetration and a culture that embraces technological innovation make it an attractive market for online sellers. 

Here are seven reasons why venturing into Australian marketplaces can be a beneficial move for your business:

1. High consumer spending power

Australia boasts one of the highest per capita incomes in the world, which translates into greater consumer spending power. Australian consumers are known for valuing quality products and are willing to pay a premium for items that meet their standards. This creates a favorable environment for retailers who offer distinctive, high-quality goods that might command higher prices.

2. Strong — and growing — ecommerce adoption

The adoption of ecommerce has been rapidly accelerating in Australia. With 96.2% of the population using the internet, a significant portion of shopping is done online. The convenience of online shopping, coupled with widespread use of mobile devices for purchases, means that ecommerce is not just an alternative but often the preferred method of shopping for many Australians.

3. English-speaking market

For many international businesses, Australia is an appealing market due to the lack of a language barrier. Operating in an English-speaking country reduces the complexities related to translation, customer service and marketing, making business operations smoother and more efficient.

4. Close proximity to Asian markets

Australia’s geographic proximity to fast-growing Asian markets offers strategic advantages to retailers looking to expand their presence in the Asia-Pacific region. By establishing a base in Australia, companies can not only cater to the domestic market but also explore cross-border trading opportunities more feasibly.

5. Favorable business environment

Australia is renowned for its robust regulatory framework, which promotes fair trading and consumer protection. This environment fosters trust among consumers, who feel more confident in their online purchases. Additionally, Australia’s legal and logistical infrastructure supports efficient ecommerce operations, from streamlined shipping and fulfillment options to well-defined cyber laws that protect online businesses.

6. Year-round shopping season

Unlike markets that are heavily influenced by seasonal peaks, Australia’s consumer behavior remains relatively stable throughout the year. This provides a steady flow of demand and allows retailers to plan their inventory and promotions without the extreme fluctuations seen in other regions.

Australian consumers are often early adopters of new technologies and trends. This openness to innovation can be leveraged by retailers introducing new products or technologies, providing a receptive audience for market testing before a wider global rollout.

What are the top Australian marketplaces to sell on?

Now that you’re sold on Australia as a market for your international expansion, let’s consider the next vital question: where should you sell? Australia’s ecommerce market is diverse and well-established, so there are plenty of great options to consider. Let’s dive into some of the top choices: 

1. eBay Australia

ebay australia

Overview and market position

Like elsewhere in the world, eBay Australia is a major player in the Australian marketplaces landscape, pioneering ecommerce in the country. Since its inception, it has continually adapted to shifting consumer preferences and technological advancements, solidifying its position as a prominent platform for buying and selling goods.

Benefits for retailers

eBay Australia’s primary strengths include: 

  • Expansive and diverse customer base — Comprising millions of active users actively seeking a wide array of products, eBay provides retailers with ample opportunities to connect with potential buyers in Australia.
  • APAC reach — eBay Australia’s international reach extends the potential for retailers to tap into the APAC market. It facilitates access to customers across a broad range of countries.

How to get started on eBay in Australia

Starting your selling journey on eBay Australia is a straightforward process. It only requires a few essential steps to set up a seller account and commence operations:

  1. Create an eBay account, providing necessary information and verifying their identity. 
  2. Set up payment methods for transaction processing, ensuring seamless and secure financial transactions between buyers and retailers. 
  3. Familiarize yourself with eBay Australia’s selling policies and fee structure, which is essential for navigating the platform effectively and understanding the costs associated with selling goods. 
  4. Create your listings and get selling! 

2. Amazon Australia

amazon australia

Overview and market position

Amazon Australia has experienced rapid growth since launching in 2017, expanding its presence across the country’s ecommerce landscape. With its global reputation and robust logistical capabilities, the platform presents significant growth opportunities in Australian marketplaces.

Benefits of Amazon Australia for retailers

The advantages of selling on Amazon Australia include:

  • Higher-spending customers: Access to the platform’s Prime customers, known for their propensity for higher spending.
  • Fulfillment services: Amazon Australia also provides fulfillment services, including the option for retailers to utilize Amazon’s renowned fulfillment centers. This service can alleviate the logistical challenges typically associated with order processing and shipping.

How to get started on Amazon Australia

Becoming a seller on Amazon Australia involves several essential steps to establish a presence on the platform and start selling products: 

  1. Register for a seller account, providing necessary information and completing the verification process. 
  2. Choose a fulfillment strategy that best suits their business model, whether opting for fulfillment by Amazon (FBA) or handling fulfillment independently (fulfilled by the seller). 
  3. List your products on the platform, optimizing product listings to maximize visibility and sales potential. 

3. Gumtree

gumtree australia

Overview and market position

Gumtree has garnered widespread recognition in Australia as a leading classifieds-style selling platform. It offers a unique marketplace catering to a diverse array of products. From second-hand items to new merchandise from local businesses, Gumtree provides a platform for individuals and businesses alike to buy and sell goods.

Benefits of Gumtree for retailers

Retailers on Gumtree enjoy several advantages, including: 

  • Cost-efficiency: Gumtree offers free listings, eliminating upfront costs associated with listing products and enabling you to maximize profitability. 
  • Localized customer base: Benefit from access to a local customer base, enabling location-specific selling and fostering a sense of trust and familiarity.
  • Range of product categories: Gumtree’s broad category range also encompasses various product segments, providing retailers with ample opportunities to showcase their offerings across diverse market segments.

How to get started on Gumtree in Australia

Getting started on Gumtree in Australia is a straightforward process. It only requires retailers to follow a few essential steps to list their products effectively:

  1. Set up an account on the Gumtree platform, providing necessary information and verifying their identity. 
  2. Select the appropriate categories for their products to ensure that listings are visible to the relevant audience. 
  3. Create detailed product descriptions and using high-quality photos — these are essential for attracting local buyers and maximizing sales potential. 


Overview and market position is a prominent figure in the Australian marketplaces landscape. It’s renowned for its daily deals and discounted offerings across a diverse range of products. 

With a strong emphasis on providing value to customers through competitive pricing and attractive promotions, has established itself as a go-to destination for online shoppers seeking great deals and a wide selection of goods.

Benefits of for retailers

Retailers partnering with gain access to a range of benefits designed to enhance their selling experience and maximize their reach, including: 

  • A loyal customer base: A key advantage is access to’s extensive loyalty customer base, composed of individuals actively engaged with the platform and its offerings.
  • Marketing support: provides retailers with marketing support, leveraging its platform and promotional channels to increase visibility and drive sales for their products. 
  • Streamlined shopping experience: offers a seamless selling platform equipped with features and tools designed to streamline the selling process and enhance overall efficiency.

How to get started on

Joining as a seller is a straightforward process. It only requires retailers to follow a few essential steps to initiate their selling journey on the platform: 

  1. Begin by registering through the Catch seller portal, providing necessary information and completing the registration process. 
  2. Agree to the marketplace’s terms and conditions, ensuring compliance with platform policies and guidelines. 
  3. Integrate your product catalog into the platform enables retailers to showcase their offerings to a wide audience of potential buyers. It facilitates sales and driving growth on the platform.


mydeal australia

Overview and market position has emerged as a marketplace to be reckoned with — specializing in furniture, home goods and lifestyle products, catering to discerning consumer segments with a keen interest in these categories. 

With a targeted approach to meeting the needs of customers seeking quality products for their homes and lifestyles, has positioned itself as a go-to destination for individuals looking to furnish their living spaces or enhance their lifestyle with premium goods.

Benefits of for retailers

For retailers, presents a range of benefits, including: 

  • Demographic-specific: is an ideal platform to reach a specific demographic of customers actively seeking furniture, home goods and lifestyle products —  increasing the likelihood of successful transactions and repeat business. 
  • Tailored marketing: The platform’s focused demographic also offers you the opportunity to tailor offerings and marketing strategies to resonate with the preferences and interests.

How to get started on

Becoming a seller on is a simple process: 

  1. Register for an account on the platform. 
  2. List your products, providing detailed descriptions and high-quality images to attract potential buyers.

Let Linnworks support your Australian expansion 

Entering Australian marketplaces requires thoughtful consideration of which platforms best meet a seller’s strategic needs. By leveraging the unique strengths of these diverse marketplaces, retailers can maximize their reach and profitability in this vibrant and growing market. 

With our powerful integrations and extensive partner network, as well as the full force of our software helping you centralize, optimize and accelerate your ecommerce operations, Linnworks is ready to help your business expand into Australia — and beyond! 

Are you ready to take the next step for your ecommerce business? Book a free demo today and find out just how strong we’ll be together. 

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