The rise of ecommerce has transformed the way we purchase sports and outdoors goods. From the comfort of their homes, consumers can now access a wide array of products suited to every imaginable outdoor activity — and online retailers need to keep pace.

Thankfully, there are a range of marketplaces for ecommerce sellers to sell through. In this article, we’ll explore the top ten marketplaces for sports and outdoors goods, including their benefits for sellers and customers alike.

Whether you’re a seasoned sports and outdoor seller aiming to expand your reach, or a new entrant to this exciting market, knowing which marketplaces to focus on can significantly enhance your experience and success.

Overview of sports and outdoors marketplaces

When selecting an online marketplace for selling sports and outdoors goods, several key factors make some platforms stand out from the rest. The ideal marketplace should offer:

• Variety: A wide range of products is crucial in attracting and retaining customers who are looking for specific or general sports gear and outdoor equipment.
• Pricing: Competitive pricing attracts more buyers, making it a vital element for both consumers and sellers who want to get the best deals or set the most attractive price points.
• Shipping options: Efficient logistics are essential in online shopping, especially for time-sensitive goods like sports and outdoor equipment. Quick, reliable and reasonably priced shipping options can drastically improve the customer experience.
• Customer service: Exceptional customer support is necessary to resolve issues, handle returns efficiently and assist customers in making informed decisions, which helps in building trust and loyalty.

These attributes are essential not only for ensuring customer satisfaction but also for enabling sellers to maintain a competitive edge in the bustling online marketplace.

What should you consider when selling sports and outdoors goods online?

Selling sports and outdoors goods online comes with its own set of challenges and considerations. Here’s a brief overview of core considerations every seller should keep in mind:

• Target market understanding: Know your customers’ preferences, from the types of sports they are interested in to their typical spending habits and seasonal needs.
• Product quality and authenticity: High-quality, durable goods are crucial in the sports and outdoors market, where equipment often faces tough conditions.
• Competitive differentiation: With many sellers offering similar products, finding ways to differentiate your offerings—whether through unique products, superior customer service, or additional value—can help you stand out.
• Regulatory compliance: Ensure that your products meet all legal and safety standards applicable in each market you serve, to avoid legal issues and protect your customers.
• Technology integration: Utilize advanced tools for inventory management, customer relationship management and marketing automation to streamline your operations and enhance the customer experience.

By focusing on these key areas, sellers can effectively manage their online presence and maximize their chances of success in the competitive field of sports and outdoors goods.

What are the top marketplaces to sell sports and outdoors goods online? 

1. Amazon

Amazon stands as a colossus in the global ecommerce landscape, offering an unparalleled selection of sports and outdoors goods. This platform excels in providing a diverse array of products from both renowned global brands and smaller, specialized manufacturers, ensuring that every consumer finds what they’re looking for.

One of the major benefits of using Amazon is its Prime program, which enhances the shopping experience through benefits like free two-day shipping, free returns and exclusive access to deals. This is particularly advantageous for sports and outdoors enthusiasts who often need their gear promptly and wish to make hassle-free returns if their products don’t meet expectations.

2. eBay

eBay has long been recognized for its versatility in offering both new and used goods, making it an ideal marketplace for sports and outdoors equipment where both affordability and variety are prized.

This platform facilitates cross-border trade, allowing sellers to reach a global audience and buyers to access a wider range of products than might be available locally. The eBay Global Shipping Program (GSP) further simplifies the process of selling internationally by handling much of the logistics, including customs clearance and international shipping, thereby expanding the potential market for sellers and increasing the product options available to buyers.

3. Walmart

Walmart’s online marketplace has rapidly expanded its footprint in the realm of sports and outdoors goods, providing consumers with a broad selection of affordable equipment. This accessibility makes Walmart a go-to for families, casual enthusiasts and seasoned adventurers alike seeking quality and value.

What sets Walmart apart is its efficient logistics network, which ensures quick and reliable delivery—a crucial factor for timely availability of sports and outdoors equipment. Moreover, Walmart’s commitment to customer service, with easy returns and responsive support, ensures a smooth shopping experience, reinforcing customer trust and satisfaction.

4. Alibaba/AliExpress

Alibaba and its subsidiary, AliExpress, offer unique advantages for both bulk purchasers and individual consumers. Alibaba excels in connecting buyers directly with manufacturers, providing the opportunity to purchase sports and outdoors goods in bulk at significantly reduced prices, which is ideal for business buyers looking to resell or for group purchases. 

On the other hand, AliExpress caters to individual consumers by offering a vast selection of products at cost-effective prices without the requirement for bulk buying. This platform is particularly beneficial for consumers looking for lower-cost gear without compromising on variety, making it a popular choice for budget-conscious shoppers worldwide.

5. REI Co-op

REI Co-op is more than just a retail store; it is a community for outdoor enthusiasts driven by a deep commitment to quality and sustainability. Specializing in outdoor gear and apparel, REI stands out for its rigorous standards and dedication to offering products that ensure durability and performance.

Additionally, the REI membership program enhances customer loyalty through a unique set of benefits, such as an annual dividend (typically 10% back on eligible purchases), member-only special offers and discounts on workshops and classes that prepare members for outdoor adventures.

6. Decathlon

Decathlon is renowned worldwide for its extensive range of high-quality and affordable sports goods, catering to amateurs and professional athletes alike. With a strong international presence, Decathlon excels in adapting to local markets by offering products that meet the specific needs and preferences of various regions, thus broadening its appeal. 

The brand’s commitment to making sports accessible to everyone is evident in its continuous efforts to reduce costs while maintaining high quality, making it a favored choice for sports enthusiasts across the globe.

7. Backcountry

Backcountry.com focuses specifically on outdoor sports equipment and is tailored for the serious adventurer. The platform is distinguished by its niche specialization but also by its vibrant community engagement and expert advice. 

Through detailed product reviews, educational content and expert-guided advice, Backcountry fosters a knowledgeable community where both novices and experts can find guidance and share their experiences. This level of engagement ensures that customers are well-informed and can make the best choices for their outdoor needs.

8. Cabela’s

Cabela’s has established itself as a leader in the field of hunting, fishing and outdoor gear, combining wide product selection with deep expertise in these areas. Shoppers at Cabela’s benefit from specialized services such as in-store pickup, which allows for a seamless online-to-offline experience and expert customer service that offers valuable advice and support. 

This focus on enhancing the customer experience is pivotal in maintaining Cabela’s reputation as a top destination for outdoor enthusiasts who rely on both the quality of gear and the knowledge provided by the brand.

8. Sports Direct

Sports Direct is a major player in the sports retail sector, known for offering an extensive array of brands that cater to all levels of sports enthusiasts. From high-end to more affordable options, Sports Direct ensures that all customers find something that suits their needs and budget. 

Sports Direct is particularly noted for its competitive pricing and regular promotions, which include discounts and seasonal sales, making high-quality sports gear more accessible to the mass market. This strategy not only enhances customer satisfaction but also drives frequent visits to their stores and website.

9. L.L.Bean

L.L.Bean is renowned for its high-quality outdoor apparel and gear, designed with durability and comfort in mind to support active lifestyles in any weather condition. One of the brand’s unique selling points is its satisfaction guarantee, which promises that customers can return products at any time if they are not completely satisfied, reinforcing the company’s commitment to quality and customer satisfaction. 

L.L.Bean also offers a wealth of educational content, including workshops and online tutorials that help customers learn about outdoor activities and how to choose the right equipment for their adventures, further enhancing the value they get from their purchases.

10. Zalando

Zalando has become a staple in the European market, known for its vast selection of fashion and sports apparel, including a wide range of outdoor and sports gear. What sets Zalando apart is its customer-centric approach, particularly its easy return policy which allows customers to return items free of charge within a generous timeframe. This policy, combined with exceptional customer service, ensures a hassle-free shopping experience, making it especially appealing to customers who value convenience and reliability when purchasing online.

Conquer sports and outdoors marketplaces with Linnworks 

Choosing the right marketplace for purchasing or selling sports and outdoor goods can significantly impact the overall experience and success. Whether you’re an established seller aiming to expand your reach and efficiency online — or an up-and-coming sports and outdoor retailer — platforms like Amazon, eBay, Walmart and specialized outlets like REI Co-op and Cabela’s offer tailored services that enhance the buying and selling journey. 

Linnworks has a wide range of integrations with marketplaces — which is ever-expanding — making the process of managing orders, inventory and shipping more streamlined and effective for ecommerce retailers.

Book a demo today and find out how Linnworks can help raise the bar for your sports and outdoor business.