How to sell jewelry on Etsy: your best practices for growth

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Are you a jewelry maker looking for ways to sell your creations? If so, you may have considered using Etsy. 

Etsy is a popular online marketplace that allows artists and craftspeople to sell their handmade goods directly to customers. 

In this post, we’ll explore how to sell jewelry on Etsy and highlight some of the benefits. We’ll also provide tips for getting started with Etsy and maximizing your success on the platform. 

Plus, we’ll share some best practices for selling jewelry on Etsy, so you can maximize your sales and reach more customers

So, if you’re ready to start selling your jewelry online, keep reading!

Why sell jewelry on Etsy?

Etsy is the perfect place to sell jewelry. For starters, it’s a site that’s all about handmade and vintage items, so your jewelry will fit right in. 

And because Etsy is so popular with shoppers looking for unique items, you’ll have no trouble getting noticed. 

In addition, Etsy makes it easy to set up your own shop and start selling right away. 

Plus, you’ll get all the support you need from Etsy’s helpful community of sellers. So if you’re looking for a great place to sell your jewelry, Etsy is a perfect choice.

Is Etsy a profitable platform for jewelry makers?

There’s no denying that Etsy is a popular platform for selling handmade jewelry. But is it a profitable one? That depends on several factors, including the competition in your niche, the quality of your jewelry, and the price point you’re targeting. 

It can be tough to stand out from the crowd if you’re up against many other jewelers selling similar items. And if your jewelry isn’t well-made or doesn’t look expensive, customers may not be willing to pay what you’re asking. 

But if you have a unique product and a solid pricing strategy, Etsy can be a great way to make some extra money – or even a full-time income. 

So if you’re thinking about selling jewelry on Etsy, it’s worth doing some research to see if it could be right for you.

What are the most popular types of jewelry to sell on Etsy?

When it comes to selling jewelry on Etsy, there are many different factors to consider. What type of jewelry do you want to sell? What is your target audience? And most importantly, what are the most popular types of jewelry on Etsy? 

To answer this last question, we took a look at the top-selling items in the jewelry category and compiled a list of the most popular types selling on Etsy right now.

Gemstone jewelry

Topping our list is handcrafted gemstone jewelry. This includes necklaces, bracelets, and earrings made with natural gemstones. Gemstone jewelry is famous for its unique colors and patterns, and many buyers enjoy the fact that each piece is one-of-a-kind. 

Vintage jewelry

Vintage jewelry is one of the most sought-after types of jewelry on Etsy. Buyers love vintage pieces’ unique style and history, and sellers can often command high prices for rare or unusual items. 

Personalized jewelry

Next on our list is personalized jewelry, which includes items such as nameplate necklaces and monogrammed rings. Customized jewelry is a popular choice for gifts, as it allows the buyer to tailor the piece to the recipient. If you’re interested in selling personalized jewelry, we’ve got a few tips to help you get started.

Custom jewelry

Custom-made jewelry is also popular, as buyers appreciate the opportunity to commission a one-of-a-kind piece. 

Charm bracelets, for example, can be customized with the recipient’s favorite colors, symbols, or stones. And customized jewelry is always a unique and meaningful gift that both buyers and recipients love.   

Jewelry customizations may include one of the following:

  • The buyer’s name
  • Children’s names
  • Pictures or names of pets
  • Significant dates such as birthdays
  • Other customizations

What if I don’t know how to make (or customize) jewelry?

Unlike many other crafting or DIY hobbies, jewelry making can seem intimidating if you don’t know where to start. 

There are so many different materials and techniques for making jewelry that it can be challenging to figure out which approach is right for you. But don’t worry – there are plenty of resources for aspiring jewelry makers. 

One option is to explore the world of print-on-demand or 3D-printed jewelry. By purchasing premade pieces online or using a CAD program to design your own, you can skip the step of actually crafting the jewelry yourself and get right to selling your creations. 

Whatever your skill level or style preferences may be, there is undoubtedly a way to indulge your passion for making beautiful jewelry – all you need is the right resource!

Some of the most common options for creating jewelry include:

  • Print-on-Demand Jewelry
  • 3D Printed Jewelry
  • Manufactured Jewelry

What print-on-demand jewelry options are available?

A print-on-demand model is often the best option when creating jewelry for Etsy. 

This means that you outsource the process to a specialized 3D printer or manufacturer that handles all of the production work for you. This eliminates the need for upfront investment in expensive manufacturing and tooling equipment. 

Print-on-demand services also offer personalized design tools that allow you to easily upload artwork or create your own designs. 

Generally, print-on-demand companies offer jewelry with one customizable component, such as:

  • An image or design
  • Custom lettering or words
  • An etching

With print-on-demand, your customization options are limited by the manufacturer.

However, if you’re looking to create custom pieces to sell on Etsy, print-on-demand jewelry can provide an affordable and convenient way to get started:


While Printify offers fewer print-on-demand jewelry options, they regularly add new products for customization, such as this printable necklace.

How can I make 3D-printed jewelry?

To make 3D-printed jewelry, you’ll need to create a design using 3D printing software. Your custom designs are then produced by a manufacturer using a 3D printer.

You can 3D print almost anything, using various materials from metals to plastic. 

The 3D design software can be challenging to learn, but once you’ve mastered it, the sky is the limit of what you can create.

Some popular 3D printers for jewelry makers include:


Shapeways allows you to create your own 3D printed jewelry from a wide variety of materials on-demand. This is an appealing option for Etsy sellers because there is no need for you to carry more inventory than you need.

One of our favorite features of Shapeways is that it offers apps that help you customize your jewelry designs. manufactures your custom jewelry designs from various materials and metals, offering a wide variety of finishes.

They also offer integration with your Etsy shop, which takes the hassle of fulfillment and shipping off your plate.

What manufactured jewelry options are available?

With mass-produced (manufactured) jewelry, you can create nearly anything you imagine and produce your pieces for a lower price per unit than you could using a print-on-demand model.

The drawbacks to manufactured jewelry are that you need to produce many units at one time, and the items can’t be customized for each buyer. This is a popular option for sellers of items such as enamel pins.

Best practices for selling jewelry on Etsy

Whether you’re a dedicated craftsperson selling jewelry on Etsy for years or a new seller just getting started on the platform, there are a few essential best practices that will help you succeed. 

First and foremost, it is essential to have a clear and consistent brand voice in all of your listings. This can mean using the same fonts and colors in your images, creating catchy product titles, or offering creative product descriptions. 

Always use high-quality images

Any savvy Etsy seller knows that high-quality photos are a must when it comes to listing jewelry. After all, a picture is worth a thousand words – and potential sales! 

There are a few key things to keep in mind when photographing jewelry to ensure that your images are top-notch. 

First, make sure that the focus is on the jewelry itself and not the background. A simple, clean backdrop will help the viewer see the piece’s details without being distracted. 

Second, use natural lighting whenever possible. This will help the jewelry’s colors pop and give the overall image a more polished look. 

Finally, be sure to take multiple angles – close-ups and shots of the piece being worn. This will give buyers a better sense of the scale and design of the piece and will help them to envision it as part of their wardrobe. 

By following these simple tips, you can be sure that your jewelry photos will be stunning – and that your listings will stand out from the crowd.

Make your brand consistent

It is essential to have a clear and consistent brand voice in your listings. 

This can mean using the same fonts and colors in your images, creating catchy product titles, or offering creative product descriptions. 

Stay aware of current trends

As any savvy Etsy seller knows, trends come and go – sometimes faster than you can say “macrame necklace.” 

Keeping up with the latest trends is essential for anyone selling jewelry on Etsy, as it allows you to stay ahead of the competition and keep your customers coming back for more. But how can you stay ahead of current trends? Well, there are a few key things to keep in mind. 

First, be sure to follow some of the top jewelry makers on social media. Not only will you get inspiration for your own work, but you’ll also get a feel for what’s currently selling well. 

Second, look at what’s selling well in your own Etsy shop. If you notice that a particular style or type of jewelry is selling particularly well, consider creating similar pieces. This will not only help you to boost your sales, but it will also keep current customers coming back.

You can also sign up for newsletters or email lists from popular jewelry suppliers. This way, you’ll be among the first to know about new arrivals and emerging trends. 

Finally, don’t be afraid to experiment with your style. After all, one of the best ways to start a new trend is to be the one who creates it. 

Have a cohesive style

The jewelry in your Etsy shop should have a cohesive style. 

This means that all of your items should share similar characteristics, such as color palette or design aesthetic. 

Ideally, your customers should be able to look through your shop and immediately identify what kind of jewelry you create.

Use keywords in your listings

Another essential practice for success on Etsy is to optimize your shop and listings appropriately. 

At the most basic level, this includes choosing search-friendly titles, tags, and keywords for each piece and writing detailed product descriptions.

While some jewelry buyers on Etsy are just browsing, many come to the platform with something specific in mind. That’s why it’s important to use some common descriptors in your keywords, such as:

  • What are you selling? (A ring, a necklace)
  • Is it for a special occasion? (Engagement, graduation, Mother’s Day)
  • What are the primary materials? (Silver, platinum, diamond, emerald, gemstone)
  • What is the color of the item? (Pink, green, blue) 

You can find effective keywords by combining these key descriptors, such as “pink gemstone Mother’s Day necklace.”

Keep your supplies and inventory organized

There’s a lot of competition on Etsy, and unless you’re organized, it can be tough to keep track of your inventory and supplies. That’s why an inventory management system like SkuVault is such a valuable tool for anyone selling jewelry on Etsy. 

SkuVault helps you keep your inventory organized and streamlined, so you can focus on selling and promoting your products. You can easily track your supplies, update your listings, and fulfill orders with ease. 

In addition, SkuVault offers valuable insights and analytics that can help you to optimize your listing and improve your sales. If you’re serious about selling jewelry on Etsy, SkuVault is an essential tool for your business.

Create amazing and memorable packaging

Etsy buyers expect a bespoke experience, and your packaging should be on point. After all, you want your customers to be impressed when they open up their boxes and see your beautiful creations. 

Fortunately, there are a few easy ways to make your packaging stand out. One of the simplest things you can do is invest in quality tissue paper. This will add a touch of luxury to your packaging and make it that much more special. 

You can also add a personalized touch by including a handwritten note or thank-you card. 

And don’t forget about the little details – using pretty ribbons or labels can take your packaging to the next level. 

So when you’re ready to start selling jewelry on Etsy, make sure your packaging is up to par!

Price your jewelry appropriately

You’ll want to ensure that you create a pricing strategy that maximizes your profits and attracts more customers.

One of the most important aspects of pricing jewelry on Etsy is setting your price according to the quality of your product. 

This means that you should consider materials, craftsmanship, and durability when determining how much you charge for each piece. 

Other important factors to consider include researching what similar items are selling for in other shops and using price tracking apps to understand what customers are typically willing to pay for particular items. 

Ultimately, by evaluating all of these different components when setting your prices, you can establish a strategy that allows you to make the most money possible from each sale – without sacrificing sales volume.

Use social media and influencers

Selling jewelry on Etsy is highly competitive. To be successful, you should leverage social media platforms like Facebook, TikTok, YouTube, and Instagram. 

Post high-quality images and videos of your products and create vibrant, engaging content to attract potential customers to your store. 

Additionally, it’s also important to connect with influencers in your niche. These individuals or organizations with a large following on social media or Youtube can help drive targeted traffic to your store. 

Ultimately, using social media and influencers effectively is an essential step in building a successful business selling jewelry on Etsy.

Show your customers they matter

It’s important to engage actively with your customers by responding promptly to comments and reviews, offering customer service when needed, and staying active on social media platforms like Instagram or Pinterest.

In addition, pay close attention to what your customers are asking for – today’s customer request may be your best-selling product tomorrow!

By following these few best practices for selling jewelry on Etsy, you can build a loyal fanbase of customers who keep coming back for more!

Final thoughts

Now that you understand the basics of how to sell jewelry on Etsy, it’s time to put your skills into practice and start growing your business. 

With a little effort and these best practices, you can soon see success selling your handmade jewelry on this popular platform. Are you ready to get started?