How to choose a warehouse management system

Get more digital commerce tips

Tactics to help you streamline and grow your business.

In today’s fast-paced ecommerce landscape, a good warehouse management system (WMS) is the central nervous system of any successful operation.

For warehouse managers, choosing the right WMS system is more than just an administrative task; it’s a strategic decision that can significantly impact operations, efficiency, and ultimately, customer satisfaction.

With a seemingly endless number of WMS solutions available in the market, how can you confidently make the right choice?

This article delves deep into the world of warehouse management, providing insights and guidelines to help you learn how to choose a warehouse management system that aligns with your unique needs.

By the end of this article, you’ll know:

  1. How to discern what you need (and don’t need) from an WMS platform
  2. The specifics of how a WMS platform helps you streamline your business operations
  3. Important questions to ask WMS vendors to find the best possible fit for your business

We’ve got a lot of ground to cover, so let’s get started by talking about the real-world implications of using a WMS in your ecommerce business.

The impact of the right WMS

The right WMS not only streamlines operations but can also significantly influence the growth trajectory of a business.

It’s like having a second brain dedicated to helping your business run smoothly. We could go on and on about hypotheticals, but this is best illustrated by a real-life story from a real-world company.

Shady Rays’ success story with SkuVault Core

Consider Shady Rays, a sunglasses company made for the active and outdoorsy.

Founded in 2012, they began their journey by fulfilling a mere twenty orders daily from their basement. Fast forward, and today they manage ten thousand or more orders in a day from their state-of-the-art warehouse.

Their secret? Partnering with the right inventory management partner. As Shady Rays expanded, they collaborated with SkuVault Core, which offered not just industry-leading software solutions but also guided them in setting up their new warehouse in early 2019.

The result? An optimized warehouse space designed for current needs but flexible enough for future growth. SkuVault Core’s robust inventory management system equipped Shady Rays with real-time inventory reports, thus preventing oversells and ensuring order fulfillment efficiency.

“The user interface is extremely straightforward. It’s simple to go in, set up, and train people on.”

This ease of use has enabled Shady Rays to swiftly turn around their orders, allowing them to focus on business expansion.

With a value-driven business model and the support of an efficient WMS, Shady Rays not only offers high-quality sunglasses but also makes a significant impact with their partnership with Feeding America, resulting in over 20 million meals donated.

The consequences of choosing the wrong WMS

On the flipside, imagine if Shady Rays had continued to fulfill orders manually from their basement and not invested in a WMS. Selecting the wrong WMS (or none at all) can forever stifle a business’ growth. Here are some potential pitfalls:

  • Operational inefficiencies: Without an optimized system, warehouses can experience slowdowns in order fulfillment.
  • Increased costs: Mistakes in inventory tracking can lead to overselling or stockouts, requiring emergency restocking and incurring extra costs.
  • Customer dissatisfaction: Delays in shipping and delivery can damage customer trust and tarnish a brand’s reputation.
  • Lost opportunities: A warehouse constantly playing catch-up loses the chance to innovate and adapt to market changes.
  • Stunted growth: Without a flexible WMS, scaling up operations becomes a daunting challenge.

In the competitive landscape of ecommerce, every choice counts. Ensuring that your business has the right WMS is not just about optimizing operations; it’s about paving the path for sustained growth and success.

What do you need from a warehouse management system?

When selecting a warehouse management system (WMS), it’s crucial to identify your unique needs and ensure the system you choose ticks all the right boxes.

While every business may have specific requirements, there are foundational features and capabilities every WMS should offer.

Essential WMS checklist:

  1. Real-time inventory tracking
  2. Optimized order fulfillment
  3. Scalability for growth
  4. User-friendly interface
  5. Comprehensive reporting and analytics
  6. Integration capabilities
  7. Robust Security Measures
  8. Reliable support and training

Let’s delve deeper into each of these aspects.

Real-time inventory tracking

The crux of any WMS, real-time inventory tracking, ensures that you always have an accurate view of your stock levels. It prevents oversells and stockouts, ensuring you can swiftly meet customer demands.

SkuVault Core’s features include a state-of-the-art inventory management system, making real-time tracking easier and more accurate.

Optimized order fulfillment

An efficient WMS accelerates the pick, pack, and ship processes, reducing the time taken to get products out the door and into customers’ hands.

Features like wave picking or batch processing can drastically improve order turnaround time.

Scalability for growth

Your WMS should be able to grow with you. As your order volumes increase or your product range diversifies, your system needs to adapt without missing a beat.

SkuVault Core, for instance, has a proven track record in supporting businesses like Shady Rays (and many others) during their rapid growth phases.

User-friendly interface

A solid UI/UX (user interface and user experience) can make or break the implementation of your WMS.

With a clear, intuitive interface, training becomes straightforward, reducing potential disruptions and increasing operational efficiency.

Comprehensive reporting and analytics

Insights derived from data are invaluable. A good WMS offers in-depth analytics on inventory turnover, order fulfillment rates, and other critical metrics.

Integration capabilities

A WMS should seamlessly integrate with other tools and platforms, be it your ecommerce platform, accounting software, or a CRM system.

Integrations ensure a smooth flow of information across all business aspects.

Robust security measures

In today’s digital age, the security of your data is paramount. Ensure the WMS you choose has strong security protocols in place, safeguarding both your business and customer information.

Reliable support and training

Lastly, the availability of reliable customer support and training resources ensures that you can quickly resolve any hitches and keep your operations running smoothly.

What questions will a WMS ask me?

Before selecting a warehouse management system (WMS), providers will likely engage you in a thorough discussion to understand your needs and ensure their solution is the right fit.

Being well-prepared for these questions not only streamlines the selection process but also ensures you get the most suitable system for your operations.

By anticipating these queries, you’re in a better position to understand what you truly need from a WMS and ensure a seamless integration.

Here’s a list of common questions you might encounter:

  1. What’s the size and layout of your warehouse?
  2. How many SKUs do you handle, and what’s your inventory turnover rate?
  3. What is your average order volume, and does it fluctuate seasonally?
  4. Do you operate in multiple locations or anticipate expanding in the future?
  5. What other systems (ecommerce platforms, CRMs, ERP) do you currently use?
  6. Do you have any specific reporting or analytics requirements?
  7. What’s your budget for a WMS?
  8. Are you looking to replace an existing WMS or implement one for the first time?
  9. What’s the technical proficiency of your staff?
  10. Are there specific features or capabilities you’ve identified as must-haves?

Being prepared with answers to these questions ensures a smoother dialogue with potential WMS providers.

By understanding your needs upfront, you’re better positioned to partner with a solution that will truly drive efficiency and growth for your warehouse operations.

Questions to ask a WMS

Knowing how to choose a warehouse management system that meets your needs is crucial for streamlining operations, reducing errors, and enhancing overall productivity.

But how do you ensure that the WMS you’re considering is the right fit for your business?

The answer lies in asking the right questions.

Before you commit to a WMS system provider, you should be equipped with a list of questions to help you evaluate their capabilities, the flexibility of their solution, and the value they can offer your business.

Here are some essential questions to guide your selection:

  • What industries do you primarily serve?
  • How scalable is your solution?
  • What kind of onboarding and training support do you provide?
  • Do you offer integrations with our existing systems (e.g., ecommerce, CRM, ERP)?
  • How often do you roll out updates or new features?
  • Is your software cloud-based or on-premises?
  • How do you handle data security and backup?
  • Can the system handle returns and reverse logistics efficiently?
  • What kind of reporting and analytics capabilities does your system offer?
  • Are there any hidden costs or fees involved?
  • Can I speak to some of your current clients for references?

Armed with these questions, you’ll be better positioned to evaluate potential WMS providers and ensure that the solution you choose is tailored to meet the unique demands of your business.

5 tips for finding the right WMS partner

For ecommerce business owners, selecting the right warehouse management system (WMS) partner can be the difference between streamlined operations and a logistical nightmare.

Making the right choice is more than just ticking off features on a checklist. It’s about finding a partner that understands the unique challenges of ecommerce and can grow with your business.

Here are five crucial tips to guide you in your search:

Step 1: Understand your unique needs

Prioritize your pain points. Whether it’s inventory visibility, order accuracy, or efficient returns, know what’s most critical for your business.

Step 2: Look beyond the sales pitch

Test the software. Opt for providers offering live demos or trial periods. A hands-on experience can give you a better sense of user-friendliness and feature relevance.

Ask about post-sales support. It’s one thing to buy a software solution and another to implement it seamlessly. Ensure the provider offers solid training and onboarding.

Step 3: Prioritize integration and flexibility

Ecommerce platforms, payment gateways, shipping carriers, and more — ensure the WMS can integrate smoothly with the tools you already use.

Remember, as your business grows, your needs will change. A scalable solution is worth its weight in gold.

Step 4: Check reviews and case studies

Online reviews can give insights into user experience and common issues. Case studies can shed light on real-world applications.

Consider the story of Porter Road. They sought a WMS to help scale their mission of delivering high-quality beef to the entire country. SkuVault Core helped them accomplish just that.

Step 5: Ensure cost transparency

Hidden costs can quickly eat into your budget. Understand the pricing structure and inquire about any additional fees.

Remember, the cheapest option isn’t always the best. Consider the value the WMS brings in terms of efficiency, reduced errors, and potential for growth.

Partner with SkuVault Core

Choosing a WMS isn’t just about selecting a software solution; it’s about finding a partner that’ll be by your side through every step of your business journey.

SkuVault Core stands out not just due to its advanced features but also because of the unparalleled support and the extensive network of integrations it offers.

Here’s why partnering with SkuVault Core can be the game-changer your ecommerce business needs:


In today’s fast-paced ecommerce landscape, leveraging cutting-edge technology can be the difference between thriving and merely surviving.

SkuVault Core has positioned itself at the vanguard of warehouse management technology, consistently pushing boundaries to ensure businesses have access to top-tier tools that can truly make a difference:

  • Real-time visibility: Discrepancies in inventory can disrupt the entire supply chain, leading to missed opportunities and unsatisfied customers. With SkuVault Core’s state-of-the-art system, businesses gain real-time visibility into their inventory, ensuring they have a clear and accurate picture of the status of every item at all times. This heightened level of inventory control not only streamlines operations but also boosts customer trust.
  • Advanced order routing: In an environment where orders can come from various sources and need to be shipped to numerous locations, having an intelligent order routing system is crucial. SkuVault Core’s dynamic order routing optimizes the fulfillment process, allowing businesses to send out orders in the most efficient manner, irrespective of where the inventory is located. This ensures a smooth and swift movement of goods throughout the supply chain.
  • Efficient picking and scanning: One of the most common areas where errors creep into the supply chain is during the picking and scanning process. SkuVault Core’s advanced inventory scanning system is meticulously designed to curb these issues, minimizing human error and ensuring unparalleled accuracy in every step of the order fulfillment process. And if any challenges arise, SkuVault Core’s technical support is always on hand to provide guidance, ensuring that businesses can continue to operate seamlessly.

By harmoniously integrating these features, SkuVault Core delivers a robust platform that addresses the core challenges of warehouse management, giving businesses a competitive edge in today’s ecommerce market.


Having a powerful WMS is one thing, but ensuring it can seamlessly integrate with the tools and platforms you already use is crucial:

  • Big names on board: SkuVault Core proudly integrates with industry leaders like Shopify, Amazon, WooCommerce, and many more, ensuring a streamlined workflow.
  • Versatility is key: From accounting tools to ecommerce platforms and shipping carriers, SkuVault Core’s extensive list of integrations ensures you have a unified system that covers every aspect of your business.


The technology world is filled with products, but what truly differentiates one from the other is the quality of support:

  • Always there for you: SkuVault Core prides itself on its dedicated customer support team. Whether you’re just getting started or you’re looking to optimize an existing process, our team is here to guide you.
  • Training and resources: With extensive training materials and resources, we ensure your team feels confident using SkuVault Core from day one.
  • Feedback loop: At SkuVault Core, we value our clients’ feedback. It’s instrumental in shaping our features and improving our services, ensuring we’re always aligned with what businesses need.

Ready to experience the SkuVault Core difference? Dive into our interactive product tour and see firsthand how we can revolutionize your warehouse management and order fulfillment processes.

FAQs about warehouse management systems

1. What’s the difference between ERP (Enterprise Resource Planning) systems and WMS (Warehouse Management Systems)?

At its core, an ERP system integrates various business processes across an organization into a single unified system. It’s designed to handle functions like finance, human resources, and customer relations, among others.

A WMS, on the other hand, focuses exclusively on optimizing warehouse operations, from inventory control, order fulfillment, to efficient space utilization. While both systems can integrate with each other, their primary functions are distinctly different.

2. Can I integrate my current ERP system with a new WMS vendor?

Absolutely! Most modern WMS vendors offer integration capabilities with popular ERP systems. However, the ease and depth of integration may vary from one WMS vendor to another.

It’s crucial to communicate with your chosen WMS vendor about the specific ERP system you’re using to ensure compatibility and a smooth integration process.

3. How does a WMS enhance warehouse operations?

A Warehouse Management System streamlines and automates various processes within the warehouse operation. This includes tasks like inventory tracking, order picking, shipping, and receiving.

By using a WMS, warehouses can greatly reduce human errors, increase efficiency, and provide faster service to customers. Plus, with real-time data and analytics, managers can make informed decisions on the fly.

4. Do I need technical expertise to implement a WMS in my warehouse operation?

While some basic technical understanding can be beneficial, many modern WMS vendors offer comprehensive training and support. This ensures a smooth transition and implementation, even if you’re not technically inclined. Remember, the primary goal of a WMS is to simplify and enhance warehouse operations, not complicate them.

Matt Kenyon

Matt Kenyon


Matt has been helping businesses succeed with exceptional content, lead gen, and B2B copywriting for the last decade. When he’s not typing words for humans (that Google loves), Matt can be found producing music, peeking at a horror flick between his fingers, or spending quality time with his wife and kids.