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How well your eBay listings are optimized and how attractive they look can significantly influence your overall conversion rate as a seller on the marketplace.

The problem is, while a great eBay template design can subsequently improve your performance when selling on the marketplace, for those of you with little to no HTML template design experience, the process of creating these great listings can be extremely daunting.

Fortunately, the need to create a HTML eBay template from scratch isn’t a requirement for creating high-quality listings, nor is it even a possibility for many of you due to time-constraints.

It is for this reason why we have put together a completely free eBay template that is fully responsive and mobile optimized.

This template was last updated in 2017 to comply with eBay’s active content requirements.

More specifically, it avoids the use of JavaScript, Flash plug-ins and form actions, each of which are now prohibited from being used within listings.

See also: Everything You Need To Know About Selling On eBay

Optimize your eBay listings with great content.

The fact is, a great eBay listing template is only as good as the content it uses. In other words, while this is a free eBay template, you will still need to invest the time into crafting compelling titles and product descriptions, in order to increase your visibility on the search engine’s results page, and ultimately encourage potential customers to purchase your goods.

It’s important that your product descriptions and images only convey accurate information.

Saying something that is misleading will only lead to negative feedback and the hassle of dealing with returns, not to mention the fact that it can be extremely detrimental to your brand’s reputation – something you want to avoid at all costs.

Of course, as your order volumes on the marketplace increase, it’s worth investigating your opportunities with eBay inventory management software to support your growth ambitions, increase the efficiency of your processes and reduce business costs.

For more advice and best practices for improving your eBay listings so that they help you generate more sales, have a read of our detailed eBay seller guide.

More information is provided in the template.

Once you have downloaded your free HTML eBay template, it will display as a web page by default. You will notice that we have provided even more guidance and best practices for optimizing your listings.

To access and edit the HTML code, you will need to simply right-click on the page and save it to your computer. You will then be able to right-click on the saved file and open in notepad or ideally notepad++, where you will then be able to edit the code.