The holidays are the biggest selling opportunity of the year, but your business needs to be ready. Once you’ve got your holiday inventory and order management squared away, your social media presence serves as a great indicator of your brand identity.

That’s why prepping your social media is essential to optimizing your sales around the holidays. Learn more about incorporating mobile, campaign timing, creative strategy, social media management and more.

The expert leading this session will be Ashley Scorpio, Vice President of Partnerships at Hawke Media, a full service digital marketing agency and Your Outsourced CMO.

With over a decade of experience in both traditional and digital marketing, Ashley is a performance marketing leader that specializes in paid social media advertising, focusing on ecommerce brands and B2B SaaS companies.